ISG's lululemon project featured in marketing publication

24 July 2018

Leading publication of advertising, marketing and media intelligence, Marketing, has published an article on the relaunch of lululemon’s refurbished store in downtown Hong Kong – a project which ISG was involved in.

Following an expansion since its first opening in 2015, renowned Canadian athletic apparel retailer, lululemon athletica, appointed ISG in Hongkong to deliver a full refurbishment of its 1,600 sq ft retail store in ifc mall, located in Central, Hong Kong.

Completed in 16 weeks, this retail project saw ISG providing design, supply and installation services for the expanded boutique, and features the brand’s traditional minimalist interior design with lululemon quotes adorning the walls.

Follow the link to read the full article, ‘Lululemon opens newly renovated ifc shop with great fanfare’, which can also be found tagged under branding.