Case Study - Abercrombie & Fitch, Tsim Sha Tsui, Hong Kong

Project data

  • Customer
  • Abercrombie & Fitch
  • Area
  • 6,800 sq ft
  • Form of contract
  • Main contractor
  • Programme duration
  • 16 weeks
A&F retail fit out - ISG


ISG has successfully delivered a new 6,800 sq ft store for stylish American fashion brand, Abercrombie & Fitch, marking its return to the Hong Kong market.

The project

The new store in Gateway Arcade marks the launch of the retailer’s new look in Asia, and follows in the footsteps of multiple outlets which have been opened across the US to feature the fresh design.

A&F retail fit out - ISG
A&F retail fit out - ISG

Our scope of works for this project included design management and electrical and mechanical engineering, integrated omni-channel technology and special features such as dimmable LED lighting, music control and fitting room phone charging docks.

In terms of aesthetic features, we have fitted out a new storefront signage of the Abercrombie logo with intricate details.

We installed fitting rooms to include exclusive private suites, while checkout counters were built throughout the store to enable a speedy customer service.

The project was handed over on time, following a 16-week delivery programme.

A&F retail fit out - ISG